FABIUS KOSSACK

Visual Direction Product Launch Motion Design

For Ørgreen Optics’ 2026 campaign, we created a series of static and animated visuals for social media and online use. Developed around the launch of the Spring/Summer 2026 collection and its “Twenty-Six Rolls” narrative, the content emerged from a collaborative strategy phase in which visual direction, storytelling and platform logic were carefully defined. The final assets spanned multiple crops and formats, translating Ørgreen’s refined material language, distinctive use of color and contemporary eyewear design into a coherent digital campaign aimed at a design-driven audience.

Credits

Visual Direction and Motion Design together with Robin Schneider

Ørgreen Optics

Motion Design, Art Direction

For Ørgreen Optics’ 2026 campaign, we created a series of static and animated visuals for social media and online use. Developed around the launch of the Spring/Summer 2026 collection and its “Twenty-Six Rolls” narrative, the content emerged from a collaborative strategy phase in which visual direction, storytelling and platform logic were carefully defined. The final assets spanned multiple crops and formats, translating Ørgreen’s refined material language, distinctive use of color and contemporary eyewear design into a coherent digital campaign aimed at a design-driven audience.